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Kenner Star Wars Action Figures, Tauntaun, and Darth Vader Collector Case in 1982

11 January, 2018 - 07:27
The companion to my two books of Star Wars newspaper advertisements of the seventies and eighties — Collect These Figures and Accessories* and A Galaxy of Action Figure Savings* — is in the final stages of work before I prepare the Kickstarter project. Of the book’s 96 pages, over half are completely finished and all of the remaining are down... Read more →
Categories: Designer Toys, Toy News

Transformers Throttlebots with Decoys at Gold Circle in 1987

11 January, 2018 - 05:46
This ad block comes from a 1987 Gold Circle sales flyer from December 20 of that year, and offers up one of the best discoveries of 2018: The Transformers Throttlebots toys packed with the little rubbery decoys! What Transformers fan doesn’t want to get their hands on some of these old decoys? Those things were awesome! Enjoy the ad, and... Read more →
Categories: Designer Toys, Toy News

Hasbro’s G.I. Joe and Air Raiders at 50% Off in 1987

11 January, 2018 - 05:36
December 23, 1987. The Times newspaper of Shreveport offers up this Christmas ad block for Hasbro’s G.I. Joe and Air Raiders toys, with both lines offered at 1/2 price at the time. Additionally, Mattel’s Captain Power makes a surprise appearance . . . but the star of the ad is absolutely that G.I. Joe S.L.A.M. towed weapons platform (see yojoe.com).
Categories: Designer Toys, Toy News

“Dallas, The Television Roleplaying Game” at JCPenny in 1980

11 January, 2018 - 02:51
I’ve always known that there was a Dallas roleplaying game out there somewhere in the world. The game makes an appearance in both The Complete Guide to Role-Playing Games* and Heroic Worlds*, but I’ve never been interested enough in the game to try and chase down a copy. Well, that lack of interest may have completely changed, because if the... Read more →
Categories: Designer Toys, Toy News

“Huge Assortment of Transformers” in 1985

10 January, 2018 - 08:08
This December 20, 1985, newspaper ad from the Gibson’s stores doesn’t show much in the way of artwork, but the promise of Transformers toys for $7.33/each — along with that Hound artwork — makes me think the ad is specifically about the Autobot cars. And hey, who doesn’t want 1985 Autobot cars for $7.33/each these days?
Categories: Designer Toys, Toy News

Remco Energized Spider-Man Newspaper Advertisement

10 January, 2018 - 03:48
This 1978 Toy Country advertisement brings the Remco Energized Spider-Man toy back to our imaginations, leaving those of us who were children in the seventies to ask: Where can I get one of these toys today?
Categories: Designer Toys, Toy News

Shogun Warriors at ToysRUs in 1978

10 January, 2018 - 03:36
There’s nothing quite as fun as uncovering an old ToysRUs newspaper ad like this one and getting a feel for what was selling forty years ago. Yes, 1978 was four decades ago, meaning that all of those Shogun Warriors toys that Mattel produced in the seventies are so old that they likely won’t even get carded.
Categories: Designer Toys, Toy News

Hasbro Super Joe Action Figures and Rocket Command Center

9 January, 2018 - 03:44
No, I didn’t make a mistake and run the same ad that we saw a few days ago. This is a different ad for the G.I. Joe “Super Joe” line from 1977, and there’s way more in the full ad that’s in the archives. The Super Joe line didn’t last long, so there’s a good chance that there aren’t all... Read more →
Categories: Designer Toys, Toy News

1978 Super Toy Sales Includes the Micronauts Biotron Toy

9 January, 2018 - 03:03
November 25, 1978. That 1979 Biotron ad we saw last year offered up a better price, but Micronauts newspaper ads are so rare that it is our responsibility to capture and document every single one that is uncovered, right?
Categories: Designer Toys, Toy News

Transformers and G.I. Joe at Don’s Toys in 1984

8 January, 2018 - 06:32
This July 12, 1984, newspaper advertisement for Don’s Toys from the Los Angeles Times is one of the earliest instances of Hasbro’s Transformers advertised in newspapers. Megatron instantly on sale for $10 off is a surprise, but I guess the store wanted to move some robot toys as fast as possible. Little did the store owners know that all they... Read more →
Categories: Designer Toys, Toy News

1978 Child World Ad for Kenner’s Star Wars Toys

8 January, 2018 - 04:10
March 8, 1978. I’ve often wondered how Star Wars toys were advertised at the very beginning, right after the toys first shipped to stores, and now this early 1978 Child World ad can fill in that lingering question. I know that there are earlier ads (especially for the Early Bird Kit and various paper goods), but this stands out as... Read more →
Categories: Designer Toys, Toy News

Kenner’s Six Million Dollar Man, Maskatron, Oscar Goldman, and the O.S.I. Headquarters Playset in 1977

8 January, 2018 - 03:30
Alongside yesterday’s Super Joe newspaper ad we find this block for the Kenner Six Million Dollar Man action figures and the O.S.I. Headquarters playset. This ad makes a great addition to the various Kenner Bionic Man ads we have found over the years and the only problem I see with the ad is the usual: This makes me want to... Read more →
Categories: Designer Toys, Toy News

Ideal Star Hawk and Zeroids in 1977

8 January, 2018 - 03:29
Ideal’s 1977 line of Star Wars-inspired toys was based on the earlier Zeroids toys of the sixties (see Wikipedia), but today we’re looking at the resurgence of the toys in ’77 with this newspaper ad for the Star Hawk spaceship and the Zeroid robot. Check out the full ad!
Categories: Designer Toys, Toy News

Electronic Battleship, Risk, and Stratego Games at ToysRUs in 1978

7 January, 2018 - 05:41
“Geoffrey Beats Inflation” in this 1978 ToysRUs newspaper ad that’s loaded with boardgames of the seventies. That Electronic Battleship title stands out as the one boardgame in the ad I wanted as a kid and never got, but I cannot say that I didn’t have lots of fun with both Risk and Stratego when I was a kid.
Categories: Designer Toys, Toy News

Hasbro Super Joe Action Figures and Rocket Command Center

7 January, 2018 - 03:15
Here’s a 1977 Kiddie City newspaper ad for the G.I. Joe fans in the audience. Featuring the failed Super Joe series (see my 2013 feature and G.I. Joe and Other Backyard Heroes* for more on Super Joe), shows us the toys from a time when retailers still held out hope that Super Joe could capture the sales magic of the... Read more →
Categories: Designer Toys, Toy News

Star Wars LED Wrist Watch

6 January, 2018 - 05:17
December 12, 1977. The JCPenny advertisement for Star Wars watches that we saw last year was getting lonely, so it is time that we leap to 1977 and enjoy a second ad for the Star Wars watches . . . and the price is better in this ad than the last!
Categories: Designer Toys, Toy News
 
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